edinburgh fringe

At the Edinburgh Fringe Festival 2023, I created social media content for the show I was part of. Fortunately, our production didn’t have to look far for someone to lead the social media campaign.

The main piece of content to focus on and promote was the show’s trailer. To create it, I filmed behind-the-scenes footage throughout the rehearsal period, then shot talking-head interviews with the cast.

All footage was captured on a phone – even the talking-head audio, recorded with a second phone mounted on a selfie stick repurposed as a boom pole. Talk about makeshift.

I edited the trailer in Premiere Pro and packaged it for social media, splitting it into three parts to create shorter videos and allow for a more staggered rollout.

Alongside the trailer, I produced several other pieces of content to maintain our online presence during the show’s run. In total, the videos I produced reached over 250,000 views on TikTok.