social media
I am well-versed in the social media game. From making the more spontaneous and on-trend content to delivering streamlined content strategies, I have a knack for reaching the target audience.
uoe sport
For 5 months, I created content for University of Edinburgh Sport’s social media part-time.
The role of Creative Content Assistant was created as part of a new digital content strategy for the company.
As the first person to hold the position, I pitched the content strategy and provided creative direction for its delivery.
The target audience was primarily Edinburgh’s student body, and I curated content designed to drive both online and in-person engagement with the sporting community.
Alongside the student-focussed content, there was also a push to showcase the university’s state-of-the-art facilities, services, and sporting success stories. This content not only strengthened the brand as a whole but also proved vital in encouraging high-performance athletes to partner with the university.
Below you will be able to watch a few different examples of content.
hype videos
To attract viewers to livestreams and attendance to fixtures, I delivered a brand-new content strategy for University of Edinburgh Sport.
I captured and edited footage of the team participating in the week’s ‘focus fixture’.
The hype montage — followed by information on how to view the game — became the format for each week.
post-match interviews
Having ‘hyped up’ the fixture, it was time to cover the event.
I updated scorelines via Instagram Stories at the event to maintain engagement, while also taking photos and videos pitch-side.
The following day, “Post-match with UOE sport” was posted. This involved a snappy montage followed by a post-match interview.
humorous content
In celebration of Valentine’s Day, I asked the University of Edinburgh Sport’s gym staff “what gets their hearts racing?”.
The answers might not be (or might be) what you expect…
edinburgh fringe
At the Edinburgh Fringe Festival 2023, I created social media content for the show I was part of.
Fortunately, our production didn’t have to look far for someone to lead the social media campaign.
The main piece of content to focus on and promote was the show’s trailer.
To create it, I filmed behind-the-scenes footage throughout the rehearsal period, then shot talking-head interviews with the cast.
All footage was captured on a phone — even the talking-head audio, recorded with a second phone mounted on a selfie stick repurposed as a boom pole. Talk about makeshift.
I edited the trailer in Premiere Pro and packaged it for social media, splitting it into three parts to create shorter videos and allow for a more staggered rollout.
Alongside the trailer, I produced several other pieces of content to maintain our online presence during the show’s run.
In total, the videos I produced reached over 250,000 views on TikTok.
